Brand Ayurveda takes retail path

Move over wellness centers in diastant hills offering ayurvedic treatment. You can now walk into branded centers offering an array of ayurvedic remedies for all your ills.

Ayurveda is increasing at a rapid pace not only in rural but also in urban India. According to statistics provided by government it is growing at 8 percent every year.This segment has very few organized player. As the market size is Rs. 6,500 crore the organized players are eyeing to this sector. Dabur already has 150 Ayurvedic centers with qualified vaids.

The FMCG players like HLL and Cholayil are serious about this market. In FMCG products like shampoo and shops they are already offering medicated ayurvedic products. But now the demand is increasing for array of medicated products.As ayurvedic is based on traditional concept and people have more faith in traditional medicine then the new modern medicines there is a great potential in this market.

It is clear that this market is growing. Another advantage is that though people prefer traditional medicines the awareness level is low. So if organized sector enters to this market then definitely the awareness among the people will increase leading to increasing market size. Ayurvedic medicines are less harmful then other medicines. Again they cure the disease from the root. So by adopting ayurveda we can eliminate the chances of some of the disease which the government is trying to eliminate completely for years. So ayurveda will help it to achieve its target.

Source: Economic Times