Reliance Fresh opens

Reliance Retail, the Rs. 25,000-crore India’s most ambitious retail venture, will launch its operations with the first set of pilot stores in Hyderabad’s up market Banjara Hills on Friday.


The wait for the Reliance retail store to open is going to get over with the opening of its first retail store in Hyderabad. Reliance has started with food item because it was already in this business. It was a supplier fruits as well as exporting them.

This is going to help the economy. I am talking not only in the sense of organized business which is going to increase the revenue of the government. But also in India most of the perishable goods are not properly taken care. The result is the farmers have to bear the loss as they can not sell it in time or the goods are not in saleable conditions. With the entry of organized sector the wastage of perishable is definitely going to decease.

This will not only bring revenue to the government and the retail store but the customer will also be benefited. If the fruits are taken care properly, wastage will be low. So there will be more supply of the fruits. Then it will reduce the price of the fruits. In one short this is going to pay everyone.

Reliance is coming up with its private label i.e. Reliance Select spread across grocery brands. In India all the existing retail stores have their private labels. It will help Reliance to sell its own product under this brand. As reliance itself is a big brand it will help to get the customer confidence on their product.

In India the majority of the sells is from the grocery items in retail sector. So retailers can not ignore this segment though it is less profitable for them. They are keeping grocery items in order to increase the footfall in their store. This is a good strategy to attract customers to visit to your store. This may be one of the reasons behind Reliance opening first retail store which will sell the grocery items only.